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Sebastian Horat is a seasoned professional with extensive experience in digitization and marketing consulting. Currently serving as a Senior Consultant at foryouandyourcustomers since March 2016, Sebastian advises clients across various sectors, leveraging expertise in corporate development, marketing, commerce, web development, and IT. Previously, as Head of Marketing for the foryouandyourcustomers Group, Sebastian coordinated activities across multiple locations and developed digitization products. At Compona AG, from April 2008 to July 2018, Sebastian served as a Member of the Board of Directors and Head of Marketing, leading a digitization initiative that restructured and digitized product offerings. Additional experience includes roles in business development and IT consulting at itopia, Generator New Media, Iogram, and Relog. Sebastian holds a degree in Wirtschaftsinformatik from the University of Zurich and has studied at Universidad de Las Palmas de Gran Canaria.