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Sébastien Lardez is a seasoned professional in web analytics and conversion rate optimization, currently serving as Lead Analytics & CRO at Fortuneo since December 2019. With a strong background that includes roles such as Senior Web Analyst at Fortuneo and DMP, Tracking & Optimisation Manager at FDJ - Française des jeux, Sébastien has managed teams, ensured compliance with data regulations, and implemented strategies for optimizing digital marketing campaigns. Prior experience includes freelance web analytics consulting and positions in digital marketing and SEO, along with a founding role at Ecoles2commerce.com. Sébastien holds a Master's degree in Management from Grenoble Ecole de Management.