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Alaa Homsi is a seasoned professional in digital marketing and analytics, currently serving as a Senior Analytics Specialist at Forthea since November 2019, with prior roles as an Analytics Specialist and SEO Specialist. Experience includes working at iProspect and Karma Jack, where Alaa focused on SEO strategy development, data analysis, and project management. Alaa began a career at Korotkin Insurance Group as a Business Tech intern and holds significant leadership experience as the VP of Digital Media for the American Marketing Association at Eastern University. Education includes a Master of Science in Marketing Research from Michigan State University and a Bachelor of Business Administration in International Marketing from Eastern Michigan University, complemented by an Associate's degree in Business Administration from Henry Ford College.