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AJ Joplin is a Senior Analyst at Forrester, focusing on customer experience (CX) challenges through research, coaching, and workshops. Previous roles include Product Coach at Cprime, Inc., where AJ established customer-centricity and agile practices, and Experience Design Educator at USAA, contributing to the Human-Centered Design team. Prior to that, AJ held strategic positions at IBM, including Program Strategist and Program Lead for the IBM Design Industry Hire Bootcamp, enhancing design thinking education. AJ's experience extends to leadership positions at Charles Schwab, Western Union, and as Co-Owner & CFO of Town Restoration, alongside an MBA from the University of Denver.