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Sandra Tan is a seasoned professional in brand operations and digital marketing with extensive experience across various sectors. Currently serving as a Senior Brand Operation Officer at FORMIA since July 2023, Sandra previously held roles as a Digital Marketing Executive at 404 LOT FINE LIMITED and an Assistant Business Development Executive specializing in Korean Beauty at YesStyle.com. Key responsibilities have included maintaining social media presence, coordinating marketing activities, and analyzing sales data. Additional experience encompasses product development at HOUHOUYIPIAN (HK) and administrative support in food and beverage operations at Hotel ICON. Sandra holds a Bachelor's degree in Hotel Management from The Hong Kong Polytechnic University.