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The Marketing and Strategy team at Formative is responsible for developing and implementing strategic initiatives that align with clients' business goals. They focus on understanding the 'why' behind each project, ensuring that marketing efforts are impactful and innovative. The team works on enhancing existing programs and exploring new technologies to create effective social, mobile, and cross-device experiences. This involves comprehensive market research, strategic planning, branding, and execution to deliver smart, tailored solutions to clients.