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Siyavash Talebi is an experienced professional in customer strategy and analytics, currently serving as the Head of Customer Strategy and Analytics at Forever New Clothing since October 2018. In this role, Siyavash leads initiatives in CRM, loyalty, and customer analytics to drive business KPIs and enhance customer engagement, retention, and lifetime value. Previously, various roles at Digikala.com, including Customer Insights and Business Analytics Manager, Head of Analytics and Business Improvement, and Senior Business Analyst, contributed to a robust background in analytics and project planning. Siyavash holds a Master of Science in Innovation & Technology Management and a Bachelor of Science in Industrial Engineering, both from Amirkabir University of Technology - Tehran Polytechnic.