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Vithya Kuckreja has extensive work experience in various roles, primarily in the field of digital marketing. Vithya'smost recent position was as the Director of Paid Media at Forever 21, starting in 2022. Prior to that, they worked as the Director of Paid Media at Blue Tangerine from 2019 to 2022, where they led the paid media strategy and managed budgeting and forecasting processes. Vithya also worked as a Paid Search Specialist at Blue Tangerine from 2019 to 2021.

Before their tenure at Blue Tangerine, Vithya took a career sabbatical from 2017 to 2019 to raise their children and manage household responsibilities and finances. Vithya has also worked as the Director of Marketing at Bright Cloud Marketing, Inc. from 2016 to 2017, where they focused on driving growth through digital marketing campaigns. Prior to that, they served as an Ecommerce Marketing Manager at Cloud 9 Living, LLC from 2013 to 2015, overseeing online marketing and web merchandising strategies.

Vithya's earlier experience includes working as a Brand Marketing Manager for eBags Private Label from 2011 to 2013, managing brand marketing and strategic partnerships. Vithya also served as an Online Marketing Manager for Partnerships at eBags.com from 2009 to 2011, driving revenue growth through strategic relationships with retail partners. Additionally, they worked as a Search Marketing Manager at eBags.com from 2007 to 2010, managing search marketing campaigns and achieving record sales results.

Before their career in marketing, Vithya held roles at Daisy Sports and L'Occitane en Provence, where they gained experience in sales and customer relationship management. Vithya also worked at IBM as a Software Analyst and ASCII Hardware Test Engineer, where they demonstrated strong analytical and communication skills.

In summary, Vithya Kuckreja has a diverse work experience encompassing various roles in digital marketing, brand management, and sales, and has demonstrated capabilities in strategy development, campaign execution, and driving business growth.

Vithya Kuckreja completed their Bachelor of Science in Electrical Engineering, with a minor in Biomedical Engineering, from the University of Colorado Boulder. This took place from 1999 to 2003. Vithya then pursued a Master of Business Administration (MBA) with a focus on Integrated Marketing Strategy from the University of Denver - Daniels College of Business. This was achieved between 2004 and 2006. In addition to their academic qualifications, Vithya obtained multiple certifications from Google, including Google Ads Display Certification, Google Ads Search Certification, Google Ads Shopping Certification, and Google Ads Video Certification. Vithya acquired these certifications in December 2022.