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Farooq Yaqub is an experienced professional currently serving in General Management at Ford Pro since November 2021, focusing on Go-to-Market integration in Europe and software development for connected vehicles. Farooq holds advisory roles at the Institution of Engineering and Technology, contributing insights to the Board of Trustees. With a background in digital transformation at Ford Motor Company, including leadership in extended reality and digital innovation, Farooq has been instrumental in accelerating digital manufacturing. Additional roles include co-founding Studio Yaqub, engineering consultancy at VentilatorChallengeUK, and various positions in architectural design and product development. Farooq is pursuing a Master of Science in Sustainable Automotive Electrification at the University of Warwick, following a Master of Design in Industrial Product Design from Coventry University.