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İpeknaz SARAÇOĞLU currently serves as the Brand & Media Leader at Ford Otosan since January 2024. Prior to this role, İpeknaz held multiple positions at Ingage Dijital Pazarlama from December 2018 to January 2024, including Group Head of Performance Marketing & Programmatic, Head of Performance Marketing, and Performance Marketing & Optimization Director. Previous experience also includes serving as a Digital Marketing Specialist at Zer Merkezi Hizmetler ve Ticaret A.Ş. from April 2016 to December 2018, and as a Performance Marketing Manager at Deep360 from August 2014 to March 2016. İpeknaz began the career as a Digital Marketing Assistant at Café Tur from September 2012 to August 2014. Academically, İpeknaz holds a Master’s degree in Marketing Communication Management from Galatasaray Üniversitesi, completed studies in Marketing Management at Université d'Orléans, and has a Bachelor's degree from Istanbul University, alongside an education in French Literature, Turkish, and Maths from Notre Dame de Sion French High School.