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Zahra Bahrani Fard is an experienced professional in the fields of business strategy, policy, and market analysis related to transportation and mobility. Currently serving as a Senior Business Strategist and Senior Policy and Market Strategist at Ford Motor Company, Zahra has held various pivotal roles including Transportation Systems Analyst at the Center for Automotive Research, and a Voting Member of the Shared and Digital Mobility Committee with the Society of Automotive Engineers. Additionally, Zahra is a member of the Michigan Association of Planning and contributes as a member of the Board of Directors and Chair of the New Mobility Technologies Committee for the International Professional Association for Transport & Health (IPATH). Educational credentials include a Master of Science in Natural Resources and Environment-Sustainable Systems from the University of Michigan and further studies at Quantic School of Business and Technology.