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Bev Goodman is president and CEO of Ford Motor Company of Canada, Limited, appointed to the position in February 2021. She leads Ford of Canada's operations across the country, including a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centres, two R&D sites, and three Connectivity and Innovation centres.

Ford employs approximately 7,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country.

Goodman began her career at Ford of Canada in 1996 as an intern on the finance team and has remained with the company ever since. Over the past 25 years, Goodman has served in a variety of functions including finance, parts and service, and sales and marketing. She previously held the role of general manager in the eastern market area, and most recently was Ford of Canada’s director of marketing communications.

Goodman completed her undergraduate degree at Queens University prior to completing her Master of Business Administration at McMaster University.