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Louisa Alexa is currently a Contributor for Digital Assets at Forbes since June 2023, focusing on the intersection of digital assets and human rights. With extensive experience in communications and creative direction since January 2017, Louisa has developed and consulted on various strategies, including brand positioning, marketing, crisis communication, and public relations. Previously, Louisa served as Head of Marketing at Wasabi Wallet from August 2022 to July 2023, leading brand development and external communications. Other notable roles include Creative Director for Wasabi Wallet, Copywriter at antoni Berlin GmbH & Co. KG, and Junior Copywriter at Jung von Matt, where creative communication strategies for major brands like Mercedes Benz were developed. Louisa's educational background includes time at the MIT Sloan School of Management and Davidson College, as well as a scholarship at the Hamburg School of Ideas.