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Kiri Masters is an accomplished professional with extensive experience in online retail marketing and entrepreneurship. As a contributor for Forbes since February 2018, Kiri covers online retail trends. Kiri founded Makely.shop, a crafting supplies brand, and led its operations until June 2024. Following the acquisition of Bobsled Marketing, where Kiri served as founder and co-host of the Ecommerce Braintrust Podcast, Kiri assumed the role of Head of Retail Marketplace Strategy at Acadia until May 2024. Previous roles include relationship management and strategic initiatives at JPMorgan Chase and advisory roles at Commonwealth Bank of Australia. Kiri holds a Bachelor's degree in Marketing and Public Relations from The University of Notre Dame Australia.