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Alexandra Williams is a seasoned marketing professional with extensive experience at Fonterra since February 2018, currently serving as Marketing Manager for Europe, focusing on digital strategies for the Functional Nutrition Units. Alexandra has held multiple roles, including Global Marketing Activation Manager for Active Living and Global Digital Marketing Manager, where responsibilities included enhancing website user experience, boosting social media presence, and managing SEO and campaign support. Additionally, as Marketing Communications Manager for Consumer Powders, Alexandra effectively communicated the value proposition of various milk powder solutions. Alexandra began career development through the Fonterra Business Graduate Programme, designed for rapid growth across business units. From September 2021 to September 2022, Alexandra contributed as an Intern Board Member at the Marketing Association. Educational credentials include a Bachelor’s Degree in Commerce (Marketing & International Business) and a Bachelor of Science in Statistics from The University of Auckland (2013-2017).