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Mahdi Hachana has a strong background in marketing and consumer insights, with experience in developing strategic marketing plans and implementing effective marketing campaigns. They have worked in various roles such as Director of Marketing and Consumer Insights, Marketing Director, Senior Analyst in Category Management & Sales Planning, and Senior Brand Manager for companies like Fontaine Santé, Lantana Foods, K+S Windsor Salt Ltd., and Olymel. Additionally, they have a Master of Science in Marketing from HEC Montréal.