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The Marketing and Promotion team at Fondazione Teatro di San Carlo is responsible for enhancing the opera house’s visibility and audience engagement through various strategic initiatives. This includes crafting compelling marketing campaigns, managing social media platforms, creating content, and leveraging digital tools to promote over 250 annual performances. The team works on balancing tradition with innovation, thus ensuring that the rich artistic heritage of Teatro di San Carlo reaches both local and international audiences while staying relevant in the contemporary cultural landscape.