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Roberto Maldacea is a seasoned professional with extensive experience in the fields of mobility management, sustainability, and communication. Currently serving as a Senior Partner Innovation and I-Mobility at Tuscany Freight Village since October 2022, Roberto also holds positions as Partner at Fondazione Bruno Kessler's AUTONOM LAB and Executive Director of NEV Mobility Europe, focusing on electric vehicles and urban mobility development. As a Senior Partner at Lowe and Partners Worldwide, Roberto emphasizes the critical role of communication in advancing the Green Economy. Previously, Roberto was President of Euromobility, where efforts centered around promoting the mobility manager role in organizations, and served as Director of the Scientific Committee "Via col Verde" for Unione Radiotaxi d'Italia, advocating for sustainable mobility initiatives. With educational credentials from Università Luiss Guido Carli and LUMSA, Roberto has collaborated with various organizations to foster eco-mobility and effective communication strategies.