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Shah Alum is a seasoned digital marketing professional with extensive experience in e-marketing and client management. Currently serving as Vice President of Digital at J.P. Morgan, Shah previously held various roles including eCRM Manager for EMEA and Campaign Manager at Intela, where strategic email campaigns generated significant revenue. Shah's career also includes consultancy positions at emocial digital and Wildfire HQ Marketing, as well as management roles in marketing solutions at Naked Communications Europe. Early career experience encompasses effective project management for high-profile clients at eBay Enterprise and client service roles at Emailvision, supporting numerous SME accounts. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.