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Alicia Zasada is an experienced sales operations professional currently serving as a Sales Operations Specialist at McCormick FONA since December 2019, where Alicia focuses on improving efficiency, driving growth through strategic process enhancements, and leveraging CRM software to analyze key metrics. Prior to this role, Alicia served in various capacities including Executive Paralegal and Executive Assistant to the CEO & President, and worked as a paralegal at Sears and Meyers & Flowers, LLC, gaining expertise in managing sensitive information, preparing legal documents, and providing support to legal teams. Alicia holds a Bachelor's degree in Criminal Justice/Law Enforcement Administration from Roosevelt University and a Paralegal Certificate from the University of Michigan.