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Bobby Schmidt has a strong background in marketing and demand generation. Bobby started their career at Walt Disney World as a Marketing Coordinator, where they developed relationships with guest service companies and increased ticket sales. Bobby then worked at Aerotek as an Account Manager, where they opened a new office and increased sales in a competitive market. Bobby then joined Servosity as a Sales Manager, selling backup and disaster recovery services to IT resellers. Bobby was responsible for various roles and reported to the CEO. Next, they joined Green Cloud Technologies as Vice President of Demand Generation & Inside Sales, where they built and managed a lead generation and inside sales team. Bobby also handled vendor relationships and utilized marketing automation. After that, Bobby became the Vice President of Marketing & Demand Generation at Zywave's Code SixFour, where they built a marketing and demand generation strategy and managed partner relationships. At Zywave, they also held roles such as Director of Digital Marketing and Director of Revenue Marketing, where they oversaw daily operations, implemented SEO/SEM strategies, and led website redesigns. Currently, Bobby is working as the Head of Growth at Foley.

Bobby Schmidt attended Marshall University in 2005, where they studied marketing. It is unclear whether they obtained a degree from this institution. In 2016, they obtained a certification as VSP - CP from VMware.