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Marcela Goldenstein Kopko is the Head of B2B USA at East Brazil Company. Prior to this, they were a Senior Brand Manager at Sublyme, where they led the product branding, positioning, and multi-channel strategies. Marcela has also worked as a Senior Account Manager at The Bridge Corporation and a Management Consultant at Serendipity Global.

Marcela has extensive experience in product launches, market research, and digital marketing. Marcela is skilled in biddable strategies and led their team to grow social media engagement by 400% in just six months. Marcela is also a quick negotiator and was able to secure product displays in 24 strategic online and offline locations within two months of the product launch.

Marcela Goldenstein Kopko has a Master of Business Administration (MBA) from the University of Chicago Booth School of Business, with a focus in economics and finance. Marcela also has a degree in journalism from Universidade Presbiteriana Mackenzie. In addition, they have completed post-graduate studies in advanced mathematics and computer science at Columbia University. Furthermore, they are certified by Google in Ads Search, Ads Display, and Ads Measurement, as well as by Meta in Facebook Advertising Solutions.

Marcela Goldenstein Kopko reports to Nick Walker, CEO. Rami Lavy - Sales Rep, Yuka Saijo - Sales Rep, and Carlos Gustavo Rocha - Sales Rep report to Marcela Goldenstein Kopko. They work with Alexandre Phillippi - CTO & Head of Innovation, Zurrie Souza - Head of B2B Brazil, and Daniela Andrade - Head of Partnership & Events.