Eric B. Eurich has a diverse work history in marketing and consulting. Eric B. started their career in 1989 as an Account Manager at Della, Femina McNamee, where they handled national advertising for the Jiffy Lube brand. Eric B. also led regional advertising efforts for Isuzu America's dealer network.
Eric then worked as a Regional Account Manager at Hill Holliday in 1992 before joining Texaco in 1993. At Texaco, they held several roles, including Manager of Lubricant Advertising and Promotion, Manager of Sponsorships, and Manager of International Advertising. Eric B. collaborated with Texaco's global business units to execute the company's first international corporate media campaign.
In 1998, Eric joined Equiva Enterprises, a joint venture between Shell and Texaco, as the Manager of National Advertising and Promotions. Eric B. then moved on to Equilon Lubricants, another joint venture between Shell and Texaco, where they served as Business Unit Manager. In this role, they managed a sales team focused on growing profitable sales of automotive lubricants and chemicals to various retailer outlets.
Eric joined Shell in 2002 as the Channel Sales Director for National Accounts, where they developed customer-focused solutions and established new business relationships with Home Depot and Costco Wholesale.
In 2005, they became the Director of Marketing at Shell Oil Company, specifically for Jiffy Lube International. There, they led an integrated marketing team and conducted an advertising agency review to enhance brand strategy and creativity.
From 2012 to 2014, Eric worked as the Vice President of Marketing at ServiceMaster Clean, where they were responsible for developing impactful marketing strategies and programs for the ServiceMaster Clean and ServiceMaster Restore brands.
In 2014, they started their own consulting company, E Eurich Consulting, where they leveraged their diverse background to assist agencies and small businesses with marketing strategy development.
Since 2015, Eric has been working as a FocalPoint Coaching Area Developer in Tennessee, providing award-winning certified executive and business coaching services. Eric B.'scoaching focus is on achieving clarity and improving business performance, customizing their programs to meet each client's unique needs.
Eric B. Eurich has a Bachelor of Science degree in Pre-Law and Marketing from California State University, Fresno. Eric B. also attended the University of Michigan - Stephen M. Ross School of Business, where they studied Business Administration and Management, General. Additionally, they pursued studies in Advertising at the University of Southern California and Marketing at the University of Hawaii at Manoa. Prior to their university education, Eric attended Sanger High School in Sanger, CA.
In terms of certifications, Eric B. Eurich is a 2020 Executive Class Graduate from Leadership Memphis. Eric B. is also a Certified Business Coach and Certified Executive Coach from FocalPoint International and FocalPoint, respectively.
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