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James Harrison is a seasoned professional with extensive experience in sales and revenue management within the aviation industry. As the Country Manager Sales for SunExpress UK & Ireland since June 2024, James leads local sales efforts. Previously, as the Head of Aviation at AVIAREPS UK, James was responsible for driving revenue growth across various segments. Notable roles include Director of Sales and Distribution at an airline start-up, where the focus was on sales strategies for the UK and India, and a significant tenure at Etihad, serving as General Manager for the UK & Ireland, managing a revenue exceeding $350 million, and further developing revenue strategies in Canada and global markets. James’s earlier roles include leadership positions at Gulf Air and British Airways, establishing a well-rounded expertise in commercial aviation.