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Helena Eidvall is an experienced Business Developer and Executive Producer at FLX, a leading Swedish production company, since February 2018. Helena has successfully set the strategy for the newly established Branded Content department. Prior to FLX, Helena worked at OTW from August 2014 to January 2018, where responsibilities included leading the creation of innovative concepts and campaigns, as well as managing budgets and projects as an Executive Project Manager. Helena's background also includes project management for the TV show "Stjärnorna på slottet" at Meter Film & Television, and experience as a reporter and segment producer on various shows. Helena has held positions such as Creative Director's Assistant for the Eurovision Song Contest at SVT and Editor in Chief for Reversen at Föreningen Uppsalaekonomerna. Educational qualifications include a Master's degree in Journalism and a Bachelor's degree in Business Administration and Management from Uppsala University.