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The Marketing team at Flutter is responsible for developing and executing strategies to promote the company’s extensive portfolio of brands, driving customer acquisition, retention, and engagement. They leverage a blend of traditional and digital marketing channels, employing advanced marketing technologies to optimize campaigns and track performance. Key roles within the team include overseeing marketing operations, managing digital and Martech initiatives, enhancing SEO for brands such as Sky Betting & Gaming, and directing marketing efforts for flagship brands like Paddy Power and Betfair International.