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Irma Niza Ahmad Khalil is an experienced marketing executive with a strong background in digital marketing and brand management. Currently employed at BCI Central since October 2021, Irma is responsible for planning and implementing digital marketing activities to achieve revenue targets. Previously, Irma held marketing roles at Koperasi Kakitangan PETRONAS (KOPETRO) and KOPETRO Travel & Tours, where responsibilities included developing integrated marketing campaigns, managing product distribution, and coordinating social media initiatives. Irma's earlier experience includes multimedia web development and technical consultation roles. Irma holds a Bachelor of Science in Information Technology and a Diploma of Education in Computer Science, further enhancing a diverse skill set in both marketing and technology.