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Jayna Sood ACIM is an experienced content manager and copywriter at Fluid since October 2022, where responsibilities include adapting communication strategies to meet strategic goals in a dynamic market. Previously, from August 2015 to July 2021, Jayna served as Digital Communications & Events Manager at Clinisupplies, focusing on developing digital communication strategies and executing online campaigns. In an earlier role as Corporate Business Executive at Clinisupplies, Jayna provided administrative support to senior management while managing corporate projects and third-party service providers. Jayna holds a Digital Diploma in Professional Marketing from The Chartered Institute of Marketing and a Bachelor's degree in Business Management from Brunel University London.