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Dawn Gregory has a strong background in creative direction and brand development. Dawn has held various roles at different companies throughout their career. In their current role as Creative Director at FLOWERBX, they are responsible for implementing a new creative team and strategy for the luxury online flower delivery brand. Prior to this, they were the Creative Director at Perch & Parrow and Loaf, where they provided creative direction and brand development across all aspects of the business. Dawn has also worked as a Freelance Art Director at Axon London, overseeing a team of designers and providing branding and marketing solutions. Additionally, they have experience as a Senior Creative Manager at New Look, a Design Manager at Boden, a Design Manager at The White Company, and a Senior Creative at Laura Ashley. Dawn Gregory's work experience spans over two decades, showcasing their expertise in creative leadership and brand management.

Dawn Gregory pursued their education at Central St. Martins, where they obtained a Bachelor of Arts (Hons) degree in Fashion Promotion/Graphic Design. This period of study lasted from 1994 to 2001. Following their undergraduate studies, they went on to complete a Master of Arts degree in Communication Design at the same institution, which spanned from 2000 to 2002.