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Raz is passionate about creating a brand new, amazing type of water that’s at the epicenter of the sustainable movement. He’s into doing something meaningful—every.single.day. This encompasses all different dynamics within the company from customers and employees, to advisors and investors—he’s an expert in managing and leading various dynamics in a high-growth company. His experience speaks for itself: he started his career in Fortune 500 companies, including Johnson and Johnson and Eli Lily. Over the past 15 years, he’s successfully run thriving start-up companies such as DealOn and MyTownPerks, transforming stagnant businesses into multi-million dollar acquisitions. In his spare time, you can find him spending time with his kids, working out, decompressing at yoga, and enjoying a green smoothie.