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Farina Fricke is a Digital Strategist & Lead Community Management at FLOW media company GmbH. Previously, Farina worked as a Social Media-Manager at Universität Bayreuth and as a Partikantin im Markenerlebnis und Markenkommunikation at AUDI AG. Farina also has experience as a Barkeeper at F-HAUS and as a Praktikantin in various roles at HSV and FC Carl Zeiss Jena. Farina holds a Master of Science in Sportökonomie from University of Bayreuth and a Bachelor of Arts in Sportwissenschaft from Friedrich Schiller University Jena. Farina is currently pursuing a degree in Creative Strategy at Miami Ad School Europe.