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Leff Bonney is a seasoned professional with extensive experience in research and sales analytics. Currently serving as Research Director and Head of Sales Analytics Practice at B2B DecisionLabs since June 2022, Leff also holds the position of Associate Professor at Florida State University since August 2008. Previously, Leff worked as Vice President of Research and Product Innovation at Vantage Point Performance, contributing to the development of agile sales diagnostic and training solutions from January 2018 to October 2019. Prior roles include Research Director at The Brevet Group from August 2012 to August 2017 and Sales Representative at Eli Lilly and Company from 2001 to 2003. Leff began a career in sales management at Wallace Integrated Graphics from 1995 to 2001. Academic credentials include a PhD in Marketing from the University of Tennessee, Knoxville, an MBA in Marketing and Entrepreneurship from The University of Georgia, and a Bachelor of Science in Marketing from the University of Tennessee, Knoxville.