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Abhijit Guha is a seasoned academic and marketing professional currently serving as a Professor of Marketing at Florida Atlantic University since December 2024. Prior to this role, Abhijit held multiple positions at the University of South Carolina from January 2015 to December 2024, including Associate Professor of Marketing, Moore Research Fellow, Academic Director for both the MSBA and MBA programs, Interim Associate Dean for Undergraduate Programs, and Area PhD Coordinator. Earlier academic experience includes being an Assistant Professor of Marketing at Wayne State University from July 2009 to December 2014. Abhijit began a career in the corporate sector with roles at HSBC, Barclays Bank, ANZ Grindlays Bank, and gained consulting experience at McKinsey and Deloitte UK. The educational background includes a PhD in Business Administration and Management from Duke University, an MBA from INSEAD, a PGDM from the Indian Institute of Management Ahmedabad, and a Bachelor's degree in Economics from St. Stephen's College, Delhi University.