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Fer V. has extensive work experience in the field of marketing, with a focus on lifecycle marketing and email campaigns. They started their career at Groupalia in 2011, working as a Digital Marketing Creative. In 2013, they joined Vistaprint as an Email Marketing Creative and remained in that role until 2017. From 2017 to 2018, Fer worked as a CRM Specialist at Digital Response. In 2018, they joined Typeform as a Lifecycle Marketing Strategist, where they remained until September 2021. After that, Fer worked at Pitch as a Senior Lifecycle Marketing Strategist from September 2021 to October 2022. Currently, Fer is working at Flodesk as a Lifecycle Marketing Manager, starting in November 2022.

Fer V. obtained a Bachelor's degree in Product Design from Universidad Iberoamericana, Ciudad de México between 2006 and 2010. Later, from 2010 to 2011, Fer pursued a Master's degree in Visual Merchandising & Retail Design from the University School of Design and Engineering of Barcelona. Continuing the educational journey, Fer completed a Master's degree in Digital Marketing and E-commerce from EAE Business School from 2017 to 2019. Additionally, in the year 2018 to 2019, Fer also attended ThePower Business School to study Business Administration, Management, and Operations.