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Luke Melenberg is an accomplished marketing professional with extensive experience in integrated marketing and brand management. Currently serving as Integrated Marketing Manager at Float since October 2024, Melenberg previously held various roles at KFC Canada, including Partnerships & Regional Marketing Manager and Performance Marketing Manager. At PepsiCo, Melenberg contributed as Customer Marketing Manager for Foodservice and Assistant Marketing Manager for Innovation, Strategy, & Communications, focusing on key brands such as bubly and Aquafina. Melenberg also co-founded Portage Marketing, a consultancy that delivered tailored marketing solutions, and gained early experience as a Franchise Marketing Manager at McDonald's as well as in academic roles at the Alberta School of Business. Melenberg holds a bilingual Bachelor's Degree in Marketing from the University of Alberta and a Master's degree in International Marketing and Finance from KEDGE Business School, as well as having recently completed a Marketing Week Mini MBA.