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Amy Fisher is a seasoned marketing and strategic initiatives professional with extensive experience in the fintech and consumer goods sectors. Currently serving as the Principal of Strategic Initiatives at Float, Amy leads cross-functional projects aimed at driving revenue and scaling organizational impact. Previously co-founding Aera and holding the position of Head of Marketing at Mysa, Amy demonstrated a strong ability to achieve top-line revenue growth through omnichannel strategies and innovative marketing campaigns. Amy's career also includes significant roles in digital marketing at Newfoundland & Labrador Tourism and as the founder of BrandYou Marketing, showcasing a commitment to driving results through data-driven decision-making and customer-centric strategies. Amy holds an MBA and a Bachelor of Commerce Honours degree with a focus on marketing from Memorial University.