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Lesley D. is a Senior Research Manager at Flipp since August 2020, leading a research team focused on generating insights about shoppers, retailers, and brands to enhance value and affordability. Previously, Lesley served as a Research Manager at G Adventures, managing insights across the organization until a redundancy due to COVID-19. Lesley has extensive experience in market research, having worked as a Research Project Manager at BMO Financial Group and held various research roles, including Research Associate positions at Defence Research and Development Canada and the Visual Electronics Standards Association. Lesley's academic background includes a Ph.D. in Psychology with a focus on Behavioral Psychology from York University, as well as a Master’s degree in Human Cognitive Neuropsychology from The University of Edinburgh and a Bachelor’s degree in Psychology from the University of Stirling.