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Kate MacFarlane is a Senior UX Researcher currently leading UX research initiatives at Flipp as part of the Research and Design team, focusing on B2C app experiences. Previous experience includes senior roles at Thomson Reuters and a brief stint as a UX/UI Designer at Easy Expense. Academic credentials include a UX/UI Design Career Track Certification from Springboard, a Master of Science in Interdisciplinary Health Sciences from the University of Ottawa, and a Bachelor of Science Honours in Life Sciences along with a Bachelor of Education from Queen's University. Furthermore, Kate has extensive experience managing various research projects, including large-scale clinical trials and surveys across healthcare settings.