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Sarika O serves as the Nextgen D2C Brands Business Head at Flipkart, overseeing categories such as Beauty, Personal Care, Grooming, Baby Care, and Home. Prior experience includes roles as Category Head in Fashion and Regional Manager for the Selection Team at Flipkart, as well as Store Operations Manager for Brandsnetwork's South division. Sarika O has also held the position of Assistant Sales Manager at ITC Limited and worked as a part-time Business Development Manager for a personal startup. Academically, Sarika O completed an Advanced Programme in Strategy for Leaders at the Indian Institute of Management, Lucknow, and holds an MBA in Finance and Marketing from Acropolis Faculty of Management & Research.