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Sophie Hall is a UX/UI Designer at Flight Centre Travel Group since September 2023, previously serving as a Digital Specialist in UX/UI Design and Campaigns at LifeFlight Australia from May 2021 to September 2023. Prior experience includes a role as a Marketing Coordinator/Graphic Designer at News Corp Australia, where Sophie also participated in the NewsBolt Entrepreneurship Challenge. Internships include positions at Next Thursday, Y&R ANZ, and MrYScribe Pty Ltd, where Sophie gained valuable experience in animation, design, and creative briefs. Academic qualifications include a Google UX Design Certificate from Coursera, a PMAWHS214 Helicopter Underwater Safety and Escape (HUET) certification from LifeFlight Training Academy, and a Bachelor of Business/Bachelor of Creative Industries from Queensland University of Technology. Additionally, Sophie participated in the Dublin Interuniversity Startup Weekend at Techstars and served as a mentor in QUT's AdSpace Challenge.