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Mirjam Sinnema possesses extensive experience in marketing and digital communication within the library sector, currently serving as Adviseur marketing at FlevoMeer Bibliotheek since June 2007. Responsibilities include conducting customer research, guiding audience segmentation, and implementing evaluation methods, alongside a focus on digital communication strategies, particularly through websites and social media. Previous roles include Vakspecialist digitale bibliotheek, where Mirjam Sinnema managed digital content and training for colleagues and patrons, and a position in the Ondernemingsraad at Bibliotheek Noordoostpolder, along with earlier experience in documentation and administration at NOS and Dörr Jachtbetimmering. Educational background includes various courses in marketing, cultural entrepreneurship, and digital literacy from institutions such as SRM, Saxion Hogescholen, and the Hogeschool van Amsterdam.