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In her role, Catanach is responsible for the operations, strategy and growth of FleishmanHillard's New York office. She relocated to New York from Hong Kong where she had served as the agency's president of Greater China for the past five years, and as the managing director of the Hong Kong office for nine years. She also serves on FleishmanHillard's global leadership Cabinet. In addition to her experience in business operations and developing colleagues, Catanach has expertise in global brand building, corporate and financial communications, issues and reputation management and strategic events. Under her leadership, the firm's Greater China operations were named 2020 PRovoke Media Greater China Agency of the Year and 2020 Public Affairs Asia Multi-market Agency of the Year. She is the former Chair of Public Relations Hong Kong and is a regular industry commentator.