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Liz Hawks is a seasoned marketing professional with extensive experience in influencer marketing and consumer insights, currently serving as Senior Partner and Global Head of Influencer Marketing at FleishmanHillard since January 2003. As the founding chair of the firm's marketing-to-moms practice, Liz Hawks has developed integrated marketing communications strategies for leading brands targeting mothers and has been featured in prominent industry publications such as PR Week, Mashable, and eMarketer. Prior to their tenure at FleishmanHillard, Liz managed the volunteer program at Habitat for Humanity ReStore and served in the AmeriCorps VISTA program, focusing on community service and poverty alleviation. Liz Hawks holds a Bachelor's degree in Business/Corporate Communications from Southern Methodist University and a Master's degree in Integrated Marketing Communications from The University of Kansas.