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Bas Roozen is an accomplished data analytics professional with extensive experience in leading analytics strategies and managing data-driven projects. Currently serving as the Data Analytics Director at flatexDEGIRO since June 2021, Bas oversees all product and marketing analytics for Europe's largest online brokerage and developed the company's analytics strategy from the ground up. Prior experience includes a successful tenure at Diageo from December 2012 to May 2021, where Bas held several key roles, culminating as the Global E-commerce Data Product Owner, managing the PowerBI data suite. Additional experience includes significant positions at Microsoft where Bas established a web analytics strategy and contributed to online performance optimization. Bas holds a Bachelor of Economics in Media Management from Inholland University of Applied Sciences.