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James Rule has over 20 years of work experience in various roles at two different companies. James began their career at Towne Park in 1999 as an Account Manager and worked their way up to District Manager and eventually Vice President of Operations. In 2018, they joined FLASH as a Regional Manager before being promoted to Manager, Enterprise Solutions. Currently, James holds the position of Vice President, Enterprise Sales at FLASH.

James Rule attended Glenvar High School from 1996 to 1999. Following their high school education, they enrolled in Roanoke College from 2000 to 2004. During their time at Roanoke College, James focused on studying Business and Information Systems.