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Alex Jofe is a seasoned entrepreneur and operations expert with extensive experience in the retail and entertainment sectors. As Co-Founder of Flagship since February 2019, Jofe has been instrumental in providing small and mid-sized retail brands with advanced data science and machine learning tools, enabling enhanced marketing and inventory strategies. Previously, as Head of Operations at Parasol Projects from December 2013 to January 2019, Jofe led the execution of over 500 pop-up events in collaboration with major retailers and artists. Jofe's background also includes work with the Development Team at the Brooklyn Academy of Music and academic qualifications comprising a Master of Science in Entrepreneurship and Innovation from the University of Edinburgh Business School and a Bachelor's degree in Jazz Performance from McGill University.