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Pablo Herrera Cruz is a seasoned professional in strategy, production management, and customer experience, currently serving as Senior Manager of Strategy at FKA since June 2019. Under this role, Pablo leads the Strategy department, collaborating with a talented team to enhance FKA's strategic practice. Previous roles include Co-Founder of Above Average Drinks, Past President of the Advertising Club of Edmonton, and Head of Production at Cineflair. With experience spanning various industries, including media, marketing, and customer engagement, Pablo has demonstrated expertise in project management, client relations, and creative production. Pablo holds a BSc in Business, Language and Culture from Copenhagen Business School and a Master’s in Economic Analysis of Law and Public Policy from Universidad de Salamanca.