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Laura Sheaffer Maiurano is a seasoned marketing professional with extensive experience in demand generation and digital marketing. Currently serving as a Founding Partner at Fierce Foundry since February 2024, Laura has also been the CRO and Co-Founder of fivefoottwo marketing since January 2020. Previously, Laura held leadership roles at Fierce Founders as Co-Founder and President, and at Cellebrite as Global Director of Demand Generation. Other notable positions include Director of Field Marketing at Paya.com and multiple senior roles at Salesforce Marketing Cloud, overseeing digital marketing initiatives and demand generation strategies. Laura holds a Bachelor of Arts in Media Arts and Design from James Madison University and is pursuing a Certificate in Digital Media Marketing from New York University.