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Danny Pinedo currently serves as Associate Media Director, Programmatic at Fitzco, where responsibilities include leading a six-member team on planning and optimizing an annual digital investment of $45 million. Pinedo's expertise spans collaboration with vendors in Paid Search, Programmatic, and Social, achieving notable audience optimizations that resulted in significant brand lift and return on ad spend metrics. Previous roles at Fitzco involved establishing best practices, training new associates, and managing cross-channel campaigns, showcasing a strong foundation in digital platforms. Prior experience includes directing digital strategy at The Agency KU and serving as an Insurance Advisor at SWBC. Danny Pinedo holds a Bachelor of Science in Strategic Communication from The University of Kansas and an Associate of Science in Engineering from Northwest Vista College.