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Naina Kümmel is an experienced social media professional with a diverse background in content creation, management, and strategy across various platforms and industries. Currently serving as a Social Media Creative at FitX since September 2024, Naina previously held positions such as Social Media Manager at Podimo and Global Social Media Manager at Zalando. Naina's earlier experience includes working as a Social Media Editor at TikTok and WDR, where responsibilities encompassed content curation, analytics tracking, and community management. Naina also contributed as a Presenter for funk's mädelsabende, focusing on interactive storytelling for young women, and as a Freelance Columnist for Handelsblatt, where economic topics for teens were explored. Naina holds a Bachelor of Arts in Media and Marketing Management from Rheinische Fachhochschule Köln.